Using Emojis on Social Media
By Bobbi Wharran | bobbi@pancakedigitalsolutions.com
A few years ago, most businesses wouldn’t have even thought about using emojis as part of their marketing. Today, however, approx 92% of all internet users use emojis and they’ve become part of the norm.
You may be wondering if using emojis on social media is right for your business.
Unless your business deals with a serious subject matter, a funeral home, for example, there are many benefits to making emojis a part of your brand language. A few of those benefits are:
- They add a visual aspect to an otherwise boring chunk of text
- They’re universal and can be understood by almost everyone
- They help make your content relatable
- They can help boost engagement
Here are 3 Tips to Using Emojis on Social Media for your Business
Don’t overdo it
Using a few strategic emojis in your posts can help clarify your message and increase engagement. Too many emojis can feel forced, confuse your message, and even be annoying to your audience. If you’re not sure which emoji to use then it may be best to not use one at all.
Know the meaning of the emoji before using it
There are a few emojis that have less than obvious meanings. Before using an emoji make sure you understand what they mean to avoid any embarrassing mistakes.
Pick a few key emojis to make part of your brand
Pick a few emojis that are relevant to your brand and start using them consistently in your posts. This will help your audience associate the emoji with your business anytime they see it.
For example, the subject line of the Pancake Digital Solutions newsletter often contains a stack of pancakes 🥞 so our email community immediately knows that the email is from us and will think about us anytime they see that emoji used elsewhere.
Some fun Emoji tools
Emojipedia is the complete encyclopedia of emojis. It includes information on every emoji and shows you how they look across multiple operating systems.
Emoji Tracker shows you the realtime emoji usage on Twitter.
Using emojis in social media is a great way to add personality to your posts, connect with your audience, and encourage engagement.
For more marketing tips and ideas, join us in our free Facebook group – Marketing 4 Makers.
Other articles you might enjoy:
How to Pick the Right Social Media Platform for Your Business