by Rianna Neal | Rianna@PancakeDigitalSolutions.com
There comes a point in time in your business where you stop to take a look at Facebook Ads. Perhaps you have tried a few things off and on, tried something significant, or are avoiding it. Many people have tried a few dollars and felt it didn’t work or equated Facebook ads to throwing money out the window.
Whichever phase you are at, the most important note is to start with a strategy. This begins at the campaign level where the intention for the ad is set. Here are some tips to get started with a successful Facebook Ad Strategy.
Campaign
Similar to traditional advertising, Facebook ads are broken up into campaigns. The Campaign level is where you set the objective for the ad. This is similar to where you would start to plan any type of marketing – by setting the intention of the ad. Based on why you are running the ad, and what the outcome is will impact which objective you choose.
Awareness
The first listed campaign objectives are awareness, specifically Brand Awareness and Reach. Awareness is the first step in any sales process or business. People first need to become aware of your business, the product, and the problem they have that your company has the solution for.
Reach is a great way to reach as many people as possible for the budget. Think of it as a billboard where many people will see your logo and start to become aware of you.
Brand awareness is a little more involved. This objective includes a formula from Facebook where people will be more likely to remember your brand or information from the ad they saw. These types of ads are a great way to start getting people to know who your company is and what your brand does.
Consideration
The second categories of campaign objectives for your Facebook Ad Strategy is Consideration. This includes Traffic, Engagement, App installs, Video Views, Lead Generation, and Messages.
Consideration is the part of the sales process where you get people talking about your brand. For example, “Hey, have you tried that restaurant?” or “Have you heard of their new cinnamon toast crunch pancakes?” This is where you get people to go to the website, walk into the store, pick up a coupon book, or give you their email address for more information. People are considering your brand of product and services.
Conversion
This final category is the final step for a Facebook ad strategy. This place is where they actually make the transaction; they show up at the restaurant and buy the pancakes. This includes Conversions, Catalog Sales, and Store Traffic. While this is typical par of the ultimate objective of any marketing strategy, the only ad types are important to get to this point.
On the table…
There is no one-size-fit-all solution for a Facebook Ad Strategy. However, it is extremely important to start with an intention and a strategy. As more people are gaining experience and profits online, it is increasingly important to focus on the purpose of your ads and marketing.
Wanting to improve your Facebook Ad Strategy and start seeing profits? Learn more here.
Want to improve your skills and stay connected with a group of people all doing the same? Join us here!