3 Facts About Pinterest That You Need to Know for Your Business
By Latisha S. | latisha@pancakedigitalsolutions.com
Pinterest recently released their list of The Top Trends to Inspire in 2020 and we thought it fitting to bring you these 3 facts about Pinterest that you need to know for your business.
Pinterest is NOT a social media platform
The first thing that you want to take note of is that Pinterest is actually NOT a social media platform. This can sometimes be confusing to people because everyone lumps Pinterest right in with other social media platforms like Facebook and Instagram.
However, Pinterest is in fact a Visual search engine. Pinterest offers visually appealing and eye-catching content that users are looking for when they are searching for inspiration. Think of it like this, you take Google and Instagram and marry them, the result is Pinterest!
People don’t come to Pinterest to engage with others and post about their kids. They come to Pinterest for “inspiration, to dream about new possibilities and plan for what matters most. And every time someone searches on Pinterest, they’re thinking about what they want to try next.”
This is why Pinterest should be a vital part of most brands and businesses marketing plans!
Pinterest is a highly seasonal platform
Not only is Pinterest NOT a social media platform, but it is also a HIGHLY seasonal platform.
This is important to note for brands and businesses who sale seasonal products and services. During the holidays and seasons, people are running to Pinterest to search for gift inspiration, craft ideas, and ways to create memories with their families and friends.
Businesses can tap into the seasonal trends on Pinterest by creating seasonal content that is relevant for their ideal audience.
Pinterest has more than 320 million active users
When you take into account the first two facts and add in the fact that Pinterest has more than 320 million ACTIVE users then it’s no wonder that businesses and brands are beginning to take notice of how Pinterest can influence the trends and market to their benefit!
Pinterest states, “When Pinners are looking for new ideas, they come to Pinterest first. It’s where they get inspiration, dream about new possibilities and plan for what matters most. And every time someone searches on Pinterest, they’re thinking about what they want to try next. Multiply that behavior by the more than 320 million people using Pinterest all over the world, and you get unique insight into emerging trends.”
On the Table…
When you look at these 3 facts about Pinterest, it is obvious that Pinterest holds a lot of potential for businesses and brands to promote their services and products. And with over 350 million active users (and increasing every day!), businesses have only scratched the surface of what Pinterest can do for their brand recognition.
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If you would like more information about knowing if Pinterest is right for your business, check out these posts:
How to Pick the Right Social Media Platform for Your Business