& Other Facebook Ads Tips.
Rianna M Hill | Rianna@PancakeDigitalSolutions.com
Many businesses have had success selling organically both online and in times before the internet. This many have translated into growth on social media for business or even organic sales. From here, the next step is to try some boosted posts or maybe even grow interested in Facebook ads. If this is you, you are probably interested in online sales and how Boosted Posts and Facebook Ads can help your business.
The Boosted Post
Have you spent a few dollars on a boosted post and felt it didn’t work? Now you are here to find out Why Your Boosted Post Didn’t Work? This is incredibly common! and we want to help you improve the use of Facebook for your business. Let’s start with an explanation and a definition.
According to Facebook, a boosted post is when you add some money to a post to get more reactions comments and shares. Typically this process looks like clicking the boost button next to a post and selecting $5 or $20 and a few other options. Once it is approved, the software shows your ad to people in the selected audience who are likely to react, comment or share the post.
Why Your Boosted Post Didn’t Work
The key part of the previous section is the objective of the boosted post – to get more reactions, comments, and shares. These are all called engagements. Your boosted post likely saw an increase reach, some more likes and hearts, maybe even a few extra comments. But there were no sales from it, which feels like it didn’t work.
Engagement is the first step in the sales process, which boosted posts help with. Effectively you just walked up to a pretty girl and said “hello” and she noticed you and may have even said something back. The next steps are getting the phone number and going on the date! But that is the rest of the sales process.
What You Can Learn
Unless your boosted post didn’t spend at all or reach anyone, it did work. The likes and reach you received from the boost is data you can use to help understand your audience better. Go to https://www.facebook.com/adsmanager/ and look at Columns and breakdowns to really see all the data! You can learn ages, locations, and devices where the engagements came from. This is a first step in understanding your audience.
Facebook Ads
Now that you have seen the ads manager you can see there are many types of ads objectives. The objective of the boosted post is simply to get more engagement. This is an engagement ad and is the first step in the sales process, but there are ads for video views, link clicks, conversions, and more. Advertising on Facebook is even more complex than TV, radio, or newspaper with the added benefit of being accessible to everyone. It’s okay to not understand it all at first.
On the Table
The first step to understanding why your boosted post didn’t work is to truly understand what a boosted post is. This will help provide perspective on how Facebook ads in general help with the sales process. The good news is, you can still learn something from your boosted post, even if it didn’t get you any sales.
Thinking about Facebook ads? Take the next step to see if they are right for your business.