What is a Facebook Pixel

by Rianna M Hill | Rianna@PancakeDigitalSolutions.com

The powerful elements of Facebook advertising that make it such a valuable solution is the data and analytics. The Facebook pixel is the key fundamental tool that separates basic advertising with expert advertising. Why is this? Primarily the data collection assets. Let’s explore this further-

The Facebook Pixel

The Facebook pixel is a bit of code uniquely generated for each ad account to ad to your website code. One of the tools that is best used when combined with a Facebook Pixel is Shopify, who explains the pixel on their blog:

“A Facebook pixel is an analytics tool that consists of a code that you can put on your website. The pixel fires to track site visitors. This data allows you to retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return. This allows you to gain more insights about your audience, send targeted messaging to users who already know your brand, and track the effectiveness of your paid social advertising efforts.”

The data this allows you to work with is the key piece in making Facebook ads successful.

How to use the Facebook Pixel

We recommend you install the pixel on your website as soon as you have a website and a Facebook ads account. Even if you aren’t planning on advertising for a while, the pixel will allow you to collect data and start building an audience. For example, what if you had put the pixel on your website a year ago, and you are now able to show an ad to all the people who have visited your website in the past year announcing your next product?

This is just barely scratching the surface of the capabilities of the Facebook pixel, which can help you create several layers of targeting, including following up with people who abandoned their cart with specialized messages.

The Benefits of a Facebook Pixel

The Facebook pixel takes your advertising ability to the next level. Instead of guess work, the pixel provides data to tell you exactly which image and which audience is leading to sales on your website. Additionally, the pixel will make your audience building that much better.

It could even be argued that in most cases, if you are not using the Facebook pixel you are effectivally throwing money out the window.

On the Table…

The secret behind the true power of Facebook ads is the use of the pixel. The Facebook pixel is a bit of code generated by your ad account that is placed on your website. Through the use of audience development and increased analytics, the pixel take Facebook Ads to the next level.

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