Facebook Ads Set-Up | by Rianna M. Hill | Rianna@PancakeDigitalSolutions.com
LaLunaCo is a wonderful, family-owned business who started creating products after they saw a need for solutions in their own family.
Their story:
Laluna is the product of a combination of forces. My husband Ricky and I found a unique need in the market after we had our daughter Logan. Logan was born 4 weeks early, healthy, but always petite. After sewing custom clothes to fit her and other tiny kiddos around the world, we decided that everyone should enjoy the same comfort Logan got from her parents. We started Laluna to create clothes and custom heirloom Minky blankets.
After selling out of blankets quicker than we could make them, we switched gears to keep up with the demand. Adults everywhere wanted something they could wrap themselves in. We are so grateful that we can be a part of your special moments and memories when you are snuggled up in a Laluna blanket. Newborns come home in our Little Travelers and grandparents snuggle their grandkids on the couch in adult sizes.
We are absolutely in love with sewing and the creativity that comes from our custom combinations. We handmake each blanket with the love and care as if we were still making them for Logan.
Thank you for letting us into your home and life.
This year, we have had the wonderful opportunity of working with this beautiful family!
Background
As mentioned in their story, Laluna was selling blankets faster than they could make them. As creative business owners, they designed a company that allowed them to switch gears and make other creative products. One of these baby products is the Simple Sleeper TM and we were brought in to help market this fun unique product with Facebook Ads.
Before
Laluna was selling a good amount of products from their organic social media efforts. Additionally, they had run a few other ads campaigns in the past for custom products; one of which was guided by our consulting services! However, no ads had been specifically set up for selling this new product.
Currently
During the course of the three-month setup, we built an advertising funnel, created and tested several images and copy, and built and tested several audiences. Based on our Facebook Ads set up process, we were able to find a good combination of the right image, text, and links for the right audience. In combination with advertising their video and their organic strategy, we were able to achieve the following results:
These results are from three months of hands-on work, then a passive two months allowing a low budget to continue to promote the working ads to the working audiences.
On the Table
This was a fantastic project to establish Facebook Advertising for a baby product Shopify store. The key to being successful when getting starting with Facebook ads is 1) A Facebook Pixel 2) A strategy of testing and optimizing 3.) Clear Communication with a good team.
Want to learn more about how the process went? Watch Monica of Laluna’s review of the project here.
Let’s see how we can help you solve your digital marketing problems here!