Facebook Best Practices

by Rianna M. Hill | Rianna@PancakeDigitalSolutions.com

Facebook has become a significant social media for both personal profiles and business pages. Indeed, most businesses are either utilizing Facebook or want to be. However, there is a lot to learn with the site- especially for business. Using Facebook for business is different from personal use. Here are some Facebook Best Practices for business use of this social media site I have found to be true for the past 6 years of working in the industry-

Posting Content

Consistency is key here, as well as finding a process that will work for you. With Facebook’s native scheduling tool, it is easier than ever to ensure you have consistent content published to your page. There are several reasons for this, from building reach to optimizing the algorithm to staying top of mind with your audience.

Additionally, stay consistent in the type of content you publish. Do you go live on Mondays to show the office, or post twice a week pictures of new projects? Make sure you are posting that is true to your brand.

Using personal Facebook is a lot about consuming information. As a business, you need to be creating information.

Responding to Comments

This is one of the most important Facebook Best Practices that I see being overlooked. Respond to all the comments on your posts. Yes, all of them in a way that is true to your brand voice. Even if it is just a thank you or a kind, glad you like it! This is so so so important. Responding to comments shows you are paying attention, does great things for the algorithm, and helps your audience feel heard and important.

Additionally, responding to negative comments with a quick note to help a help email for support, or something productive can help show you are proactive and care about your customers. This is NOT the place to get in an argument, but a place for you to demonstrate good customer service. You may not be able to change the person’s mind, but you show to others that you are professional and present.

Finally, some comments are just really bad for no reason, such as spam or inappropriate language. Just hide these comments, and if that person escalates, there is the option to ban someone. Remember, you can’t be everything for everyone & most people are good.

Focus on Helping People

Not sure what to post or how to respond to a comment? Think to yourself how you can most help the people who will be reading what you write. Come from a place of genuine caring and empathy. Your product or service is a solution to someone’s needs and your Facebook should authentically reflect that.

On The Table…

For your business, Facebook best practices consistency and authenticity. Think of Facebook just like you would a shop where people come in and talk to you – it is a social media after all.

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