3 Ways to Boost Your Reach Without Spending Ad Money
By Latisha S. | latisha@pancakedigitalsolutions.com
I’m sure you’ve heard it over and over again that organic reach is dead. But, I’m here to tell you that it isn’t necessarily true! Read on if you want to discover 3 ways to boost your reach without spending ad money.
Engage
It is surprising how many people still neglect the most powerful way to increase their reach….engaging with others!
This is more than just responding to comments on your own posts. It also means engaging (from your business page) with other business pages!
From your business page you can follow other pages (your competitors and ideal audience) and even engage with their content. This is a great way to increase your reach on your own page.
Go Live!
Live videos still have a lot of impact and reach on your business page. It allows the audience to actually get involved, ask questions, and start building a relationship with you.
You can also use recorded videos, but it is much more interactive if you can do a live video…especially if you have created an event a few days ahead of time so people are prepared to attend.
Audience-Focused Content
The best way to boost your reach on social media is to stop creating content around yourself, but create content that is completely focused on your audience.
- What do they want?
- What do they need?
- What are their fears? Their struggles?
- What inspires them?
This is the type of content that will really increase your social media reach, without having to spend ad money.
On the Table…
Organic reach, although harder to achieve, is not at all dead. By creating high-quality, audience focused content, going live to interact with your audience, and engaging with your target market and competitors, you are sure to boost your social media reach!
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