Your Clients Need to Understand What You are Doing

by Rianna M. Hill | Rianna@PancakeDigitalSolutions.com

When you buy a product or service, you tend to know exactly what you are going to receive. For example, when you buy a cell phone, you know you are receiving a piece of equipment which will allow you to make phone calls, among many other things these days. When you pay for your car to be serviced, you know you will receive an oil change and perhaps a checklist of other items.

These seem fairly straight forward, yes? So, how can you take this information and provide a better product or service to your clients? To begin, your clients need to understand what you are doing.

The Purchasing Decision

You’ve probably heard the saying “everyone loves to buy, but no one wants to be sold too” and understand the feeling. It can be obnoxious receiving those pushy phone calls, having your message box inundated and heard tons of promises that sounds almost too good to be true. So why is it that you decide to buy something? More specifically, how do your clients decide to buy from you? Likely, it is because of what they believe you are going to be delivering to their business.

Are you setting the proper expectations?

Results

When your clients work with you, they are expecting to see some sort of result from the work you are doing. This could be a design, a product delivered, time freed up, or leads generated. This is why it is so important that your clients need to understand what you are doing. It may seem obvious to you when you are working for them every day, but after they hand over their cash to you, are they hearing from you for a couple weeks? Have you ever bought something online, and didn’t see it in your mailbox for a couple weeks- are didn’t have a tracking number? It doesn’t feel very good. But when a company sends you emails updating the step by step movement of your product that is pretty exciting!

On the Table…

How can you set proper expectations and deliver on them so that your clients know exactly what they are receiving? We are big on frequent communication. Proper communication could solve 89% of the world problems. Don’t you think? Take some time to outline how you can deliver to your clients in a way that delights them as they understand exactly what you are doing for them.

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