Rianna M. Hill | Rianna@PancakeDigitalSolutions.com
You’ve likely heard the ole’ proverb that the best time to plant a tree was 20 years ago, but the second-best time is now. This same idea is true for a Facebook pixel, even if you don’t plan on advertising on Facebook anytime soon. But, to first understand why the Facebook pixel is so important, let’s develop an understanding of what it is.
What is a Facebook Pixel?
A Facebook pixel is quite similar to Google Analytics. The pixel is a piece of code that is placed in the <head> tags of your website. This code collects data on who is going to your website and what kind of actions they are taking. Additionally, there are custom conversions, which are pieces of additional code added to the base pixel that can be added to specific pages to track, for example, a button click or a type of purchase. The pixel can even allow you to see which ad is selling which type of image.
How Having a Pixel Two Years Ago Would Help You Today
Now that the questions of what a Facebook pixel is have been answered, you are likely already starting to see how it could benefit your business. What if you had the past two years of data about website visitors to inform updates you want to make or provide a framework of what works for your audience to use for your next promotion? With the pixel, you can do just that. For example, with this data, you have the ability to show everyone who has been to your website for the past x amount of data an ad with a new promotion. You can also see what some of the most visited pages are, and add more contacting options to those pages to increase ROI. …and this is just the beginning.
Yes, It is still worth it to get your Facebook pixel today!
How to Get a Facebook Pixel
In order to get a Facebook pixel, you need two things. The first is a Facebook ads account, and the second is a website of some type that you can edit.
On the Table…
As soon as you can answer the question, what is a Facebook pixel, you are able to see the benefits of one for your business. Having one installed on your website two years ago, or more, would be ideal, but getting one today is the next best thing!
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