Facebook Posting Strategy
by Rianna Hill | Rianna@PancakeDigitalSolutions.com
Social media is a big part of business today. Most companies have a Facebook page for their business, or even a business soley built from Facebook. We all know the value of social media for business, but it can be quite time consuming to sit down every day and create a good Facebook post. Here are some strategies to help you make better posts in less time-
What is a Facebook Posting Strategy
Esentially a Facebook posting stargety is just that – a strategy for when and what to post on Facebook. More spesificaly, it is a plan. Each week, there are certain types of messages you can post on Facebook. The frequency of posting is determined by how large and active your audience is, but you can figure this out as you go based on what kind of responses your posts are reciving. In general, each post will be seen by about 10% of your audience.
The strategy is to figuring out your key messaging about your brand, your comapny, and your industry with 3 or 4 get to know and like and trust you type posts to everyone one sales type of post.
Why You Need One
A strategy will help save you time and help you always know what to post. If you have a list of four topics you share about then a sales post, you can esailiy write posts as you go. Additionally, this will prodvide consistancy and value for your audience.
How to Develop Your Own Posting Strategy
One of the unique features Facebook has is to allow you to schedule posts in advance. We use a Google Sheet spreadsheet to write content each month following the posting topic theme. We then have the same standard 10-25 images in Canva that are duplicated and edited each month. This saves time and creates consistant messaging and branding. A win-win for all!
On the Table
A Facebook Posting strategy will save you time and help you produce better content for your audience. With Facebook schedulers and digital tools such and an online spreadsheet, this process is possible for everyone.
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