7 Powerful Ways to Improve Your Social Media Marketing

By Latisha SextonBlog Posts, Social Media for Business
7 Powerful Ways to Improve Your Social Media Marketing

7 Powerful Ways to Improve Your Social Media Marketing

By Latisha S. | latisha@pancakedigitalsolutions.com

Are you looking to improve your social media marketing and build your audience of loyal fans? Then check out these 7 powerful ways to improve your social media marketing today!

1. Live Videos

One powerful way to improve your social media marketing is through the use of live video. Live video offers the chance for you to engage with your audience in real time.

The best live videos typically range from 3 mins to 20 mins. Of course you can go longer depending on your audience. But the goal is to be on long enough for people to hop on and watch, but not too long so they don’t become bored and jump off the live.

Facebook has also been rolling out new features for their live videos. One of the most recent features has been a revamp on the entire live stream experience and also an option to add auto-captions (you should always add captions to your videos!!)

2. Copy

One thing that you need to have nail is your copy and messaging. Some people think that copy is strictly for blogs or email marketing, but it is just as important, maybe even more so to have your social media copy be powerful and speak directly to your target audience.

This means that you need to know who you are selling to, what their pain points are, and where you are meeting them on during their “buyers” journey. If you have these elements, then you will be able to craft a story that will meet them where they are at and draw them to your content.

3. Messenger Bots

Messenger bots are still a fairly new concept for many businesses. However, they are an amazing tool when used correctly. Bots can be used to keep your audience up to date with promotions you are running, remind them when you are going live, offer them freebies, and much more! There are guidelines that you must follow when using these, so be sure to check out Facebook’s policies when setting them up.

4. Paid Ads

This one probably comes as no surprise to you. Paying for ads, whether that is on Facebook, Instagram, Pinterest, or YouTube, is definitely a powerful way to increase your brand awareness, increase sales, and build your audience. However, there are a few things that you must have in place before you look to run ads.

You must have a strong organic social media presence. What does this mean? Simply that you should be organically connecting with your audience, posting high-quality and engaging content, and being consistent when doing so. Paid ads are meant to enhance what you are already doing organically…not to replace it completely.

5. Instagram Stories

We’ve shared before on the blog about how powerful Instagram stories can be for connecting with your audience (you can check those out here and here) and it is still true! Instagram stories continue to rise in popularity and Instagram is constantly putting out new tools and elements to make your stories more compelling and engaging.

6. Engage with Your Audience

This should be a “no-brainer”, but the most important thing that you can do on social media is to engage with your audience! This always comes first!

Engaging with your audience means that you are responding to their comments, following their pages and engaging there, connecting with them (in a non-spammy, no-sales pitch kind of way) in their DM’s and building a genuine relationship with them.

This is the only way that you can build the know, like, and trust factor with your audience. Whether or not they ever buy from you, you can just about guarantee that they will refer you to someone who will.

7. Show Up

Want to make your social media powerful?? SHOW UP and get visible!

  • Use Instagram stories.
  • Show up in live videos.
  • Get on podcasts. Or even start your own.
  • Write blogs…your own or guest blogs.

Ok, you get the idea…becoming visible on social media is a sure way to increase your social media presence and build your audience.

On the table…

It doesn’t matter where you show up online, the most powerful ways to improve your social media marketing is to love on your audience, serve them, and consistently put out content that draws them to you. If you put these things into practice, you are sure to build an engaged and loyal audience.

For more free marketing tips and resources, join our FREE Facebook community, Marketing 4 Makers

For more social media tips, click here.