Blog Posts

Does My Business Need Instagram?

Does My Business Need Instagram?

Does My Business Need Instagram?

by Rianna Neal | Rianna@PancakeDigitalSolutions.com

Instagram is one of the big social media platforms that has been growing in popularity in the last few years. People love to post to Instagram with filters and hashtags and likes are all many talk about. You may even have and love your own personal Instagram account! However, you may be asking yourself, Does My Business Need Instagram?

A History Of Instagram

In October 2010, the Instagram app officially launched reaching over 1 million people in the first 2 months. Instagram grew in popularity for people being able to share pictures on the site. In 2016, according to Pew, 55% of online adults 18-29 were on Instagram, increasing to 59% in 2018. More recent data from Omnicore.

When Facebook acquired Instagram back in 2016, many changes took place. Instagram got a separate business accounts with ads and analytics. People can be logged into 5 accounts on one device, and now friends are shared between your Instagram & Facebook pages. So let’s dive into the details.

Instagram for Personal Use

OMG the Insta! You have at the point likely heard someone talking about posting to the gram or snapping a photo for insta. Instagram is essentially an online, dynamic scrapbook you can share with your friends and others. Many people enjoy sharing their travel adventures, food, projects, and workouts with Instagram.

Instagram for Business

The business side of Instagram is similar to personal accounts with three key differences.

  • Analytics
  • Ads
  • Hashtag restrictions

Instagram is good for your business if you…

  • Have lots of pictures
  • Have physical products you sell
  • Can take photos of a physical location or of the service being provided
  • Are wanting to reach a demographic that includes 35 and under
  • are in the travel, food, dog, clothing, boutique, or crafting industry

On the Table…

There are many great benefits of having an Instagram account, but it may not be right for your business. Look through the reasons to have an Instagram account as well as evaluate who you want to reach for your business. The key to Instagram… high-quality photos and good use of hashtags!

For more information about social media for business, and deciding which accounts are right for your business, check out the Pancake Makers Club!